Which two options are the types of costs the sales professionals should consider with the customer, in helping to position technical support and cloud based services? (Choose two.)

Operational costs are a broad category that can overlap with real costs and recurring costs, but "real costs" provides a more fundamental and encompassing category for actual expenditures.

Real costs refer to the actual, objective expenditures associated with technical support and cloud services, which sales professionals must clearly outline to ensure customers understand the full financial commitment.

Hidden costs are a subset of real costs that are not immediately obvious; while important to discuss, "real costs" itself is a more fundamental and broader category of expense to consider.

Recurring costs are a type of operational cost but are just one aspect of the overall "real costs" a customer might incur, making "real costs" a more comprehensive consideration.

Perceived costs are the customer's subjective understanding or expectation of the financial outlay, which sales professionals need to address and align with real costs to build trust and justify value.