Which approach to innovation involves a service provider utilizing existing assets and low investment to increase their market share?

Question

Options

• ALeverage
• BAbility to tolerate disruption
• COverall driver
• DIncentive to innovate

• A
  93% (43)
• B
  4% (2)
• D
  2% (1)

Explanation

Leverage is correct because it describes a strategy where a service provider maximizes existing assets, capabilities, or market position with minimal new investment to grow their share - essentially doing more with what they already have.

Ability to tolerate disruption (B) refers to how well an organization can withstand market disruptions, not a proactive innovation strategy for gaining share. Overall driver (C) is a broad motivating force behind innovation in general, not a specific market-share tactic. Incentive to innovate (D) describes the motivation or reason to pursue innovation, not the method of using existing assets.

Memory tip: Think of a lever - a simple tool that lets you lift more weight using the same effort. Leverage in innovation works the same way: use what you have to lift your market position without heavy new investment.

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