An organization is developing an innovative way of using technology to help them meet regulatory requirements for healthcare products more easily. This will enable them to provide new products and…

Question

Options

• AEcosystem disruption
• BIndustry disruption
• CMarket relevance
• DExternal focus

• A
  17% (10)
• B
  70% (42)
• C
  5% (3)
• D
  8% (5)

Explanation

Industry disruption (B) occurs when a company uses technology or innovation to fundamentally change how an entire industry operates - in this case, leveraging technology to streamline regulatory compliance, enabling faster and cheaper delivery of healthcare products to multiple market segments (retail, GPs, hospitals).

Why the distractors are wrong:

• A (Ecosystem disruption) refers to disrupting a broader network of interdependent organizations and relationships, not a specific industry sector - the scenario is scoped to healthcare products specifically.
• C (Market relevance) describes a company's ability to remain competitive and meaningful to customers; it's a state of being, not an innovative process.
• D (External focus) simply describes an orientation toward outside stakeholders or market conditions - a strategic posture, not a transformative process.

Memory tip: Think "industry = the whole playing field." When a company uses technology to outcompete rivals across an entire sector by lowering costs and speeding up delivery, they're disrupting the industry - not just one relationship or ecosystem node.

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