An organization is aiming to use an innovative social media platform to improve engagement with young consumers. What should the organization's strategy focus on?

Question

Options

• AEcosystem disruption supported by operational excellence
• BMarket relevance supported by ecosystem disruption
• CCustomer and market relevance supported by operational excellence
• DOperational excellence supported by customer and market relevance

• A
  14% (5)
• B
  8% (3)
• C
  76% (28)
• D
  3% (1)

Explanation

Option C is correct because the organization's primary challenge is relevance - it must understand and connect with young consumers (customer relevance) on a platform that aligns with current market trends (market relevance), and then operational excellence ensures that strategy is executed effectively and consistently.

Why the distractors fail:

• A is wrong because "ecosystem disruption" is not the goal here - the organization is adopting an existing innovative platform, not disrupting one. Disruption describes a different strategic intent.
• B is wrong for the same reason (ecosystem disruption doesn't apply), and it omits customer relevance - understanding what young consumers actually want is essential, not just market positioning.
• D inverts the logic: operational excellence is a supporting capability, not the primary strategic driver. Leading with operations without first establishing relevance means executing well on the wrong thing.

Memory tip: Use the "Why → How" rule - Relevance (customer + market) answers why the strategy exists; Operational Excellence answers how it gets delivered. The primary focus always leads with the why.

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