An organization wants to grow their business. They completed an assessment and implemented an improvement programme which has helped them deliver services very efficiently, while managing risks and…

Question

Options

• AHow to improve their operations
• BHow to work differently to increase efficiency
• CHow to monitor and manage their operations
• DHow to address new markets or customers

• A
  16% (6)
• B
  3% (1)
• C
  8% (3)
• D
  74% (28)

Explanation

Option D is correct because the organization has already addressed the internal, operational side of their strategy - efficiency, risk management, and cost control - but a balanced strategy also requires an external growth dimension: identifying and pursuing new markets or customers. Without this, they are optimizing what they have but not expanding their value or revenue base.

Why the distractors are wrong:

• A & B are wrong because improving operations and increasing efficiency are already covered by the improvement programme described in the question - doing more of the same adds no balance.
• C is wrong because monitoring and managing operations is still an inward-looking, operational concern; it does not introduce the customer/market growth perspective needed to balance the strategy.

Memory tip: Think of strategy as a set of scales - one side holds "run the business" (efficiency, risk, cost) and the other holds "grow the business" (new markets, new customers). The question tells you the left side is full; balance requires adding weight to the right side, which is D.

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