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HPE2-W07 · Question #68

You need to qualify a customer for an Aruba wireless solution. What is one question that you should ask to start qualifying the customer?

The correct answer is A. What types of applications and workloads are experiencing issues? Option A is correct because qualifying a customer starts with understanding their business problem - specifically, what applications or workloads are underperforming. This surfaces the actual pain points driving the conversation and lets you map an Aruba solution to a real…

Identify Target Customers

Question

You need to qualify a customer for an Aruba wireless solution. What is one question that you should ask to start qualifying the customer?

Options

  • AWhat types of applications and workloads are experiencing issues?
  • BAre you ready to drop your wired network and go all wireless?
  • CHow much budget do you have allocated for IoT and other initiatives?
  • DHow much in-house expertise do you have in 802.11ac and 802.1ax solutions?

How the community answered

(56 responses)
  • A
    84% (47)
  • B
    2% (1)
  • C
    5% (3)
  • D
    9% (5)

Explanation

Option A is correct because qualifying a customer starts with understanding their business problem - specifically, what applications or workloads are underperforming. This surfaces the actual pain points driving the conversation and lets you map an Aruba solution to a real need, rather than assuming the customer wants wireless for its own sake.

Why the distractors are wrong:

  • B is a leading, presumptuous question that assumes the customer wants to eliminate their wired network - this could alienate them and is not a neutral discovery question.
  • C jumps straight to budget and a specific technology (IoT) before understanding the core problem; budget conversations come later in the sales cycle.
  • D asks about the customer's technical expertise in specific Wi-Fi standards, which is overly granular for an opening qualifier and presupposes a solution before the need is defined.

Memory tip: Think of the sales acronym SPIN (Situation, Problem, Implication, Need). Option A is a classic Problem question - always lead with "what's broken?" before talking money, technology, or expertise. If a choice jumps to budget or jargon early, it's wrong.

Topics

#Customer Qualification#Needs Discovery#Sales Methodology#Wireless Requirements

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