You are meeting a new customer and think they might benefit from an Aruba mobile engagement strategy. What is one question you can ask to help qualify the customer?

Question

Options

• A"How many of your employees are working remotely on a regular basis?"
• B"Do you think your employees would be happier if they didn't have to engage directly with
• C"How could a mobile app help you find innovate ways to increase customer satisfaction scores?"
• D"How much money are you willing to dedicate to transforming your mobile platform?"

• A
  5% (1)
• B
  5% (1)
• C
  73% (16)
• D
  18% (4)

Explanation

Option C is correct because qualifying a customer for a mobile engagement strategy means uncovering a business problem it can solve - specifically, how a mobile app could drive customer satisfaction. It opens a consultative conversation directly tied to Aruba's mobile engagement value proposition (customer-facing engagement, location services, personalization).

• A is wrong because remote employees are a network access/VPN concern, not mobile engagement. It steers the conversation toward workforce mobility, a different solution entirely.
• B is wrong (and appears truncated) because reducing direct employee-customer interaction is the opposite of what engagement strategies aim to do - engagement is about more meaningful interaction, not less.
• D is wrong because asking about budget before establishing value is premature and transactional. A qualifying question should uncover need, not cost tolerance.

Memory tip: Think "qualify = connect pain to solution." Option C is the only choice that links a business outcome (customer satisfaction) to the specific capability being sold (mobile app / engagement). If the question asks about a mobile engagement solution, the right qualifying question will always mention customers or engagement - not employees or budgets.

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