HP2-E59 · Question #60
Which customer types represent a vertical market sector?
The correct answer is A. A regional hospital and a healthcare clinic. A horizontal market is a set of diverse business and government entities grouped according to a common need for selected goods and services. In contrast, a vertical market is a chain of goods and services providers within a single industry or government sector. Horizontal…
Question
Which customer types represent a vertical market sector?
Options
- AA regional hospital and a healthcare clinic
- BA bank branch and a healthcare clinic
- CA regional bank and a regional hospital
- DA regional hospital and a local bank
How the community answered
(24 responses)- A83% (20)
- B4% (1)
- C4% (1)
- D8% (2)
Explanation
A horizontal market is a set of diverse business and government entities grouped according to a common need for selected goods and services. In contrast, a vertical market is a chain of goods and services providers within a single industry or government sector. Horizontal market spread across multiple industry but based on one technology.
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