HP
HP2-E59 · Question #61
What is customer segmentation?
The correct answer is A. Subdividing similar customers into groups for prospecting and efficiently uncovering their needs. Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits
Basic Sales Principles and Practices
Question
What is customer segmentation?
Options
- ASubdividing similar customers into groups for prospecting and efficiently uncovering their needs
- BDividing a customers network infrastructure into manageable units for efficient control
- CDividing customers by physical location and region for defining sales territories
- DGrouping the people in a company into similar work segments to improve processes and services
How the community answered
(24 responses)- A79% (19)
- B4% (1)
- C13% (3)
- D4% (1)
Explanation
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits
Topics
#customer segmentation#sales strategy#prospecting#customer needs
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