Cloud Kicks (CK) does business directly with individual consumers (B2C) and large businesses (B2B). Some of CK's B2C customers are employed at its larger customer accounts and should be tracked…

The correct answer is A. Contacts to Multiple Accounts C. Person Accounts. To manage both B2C and B2B customers, CK should use Person Accounts and Contacts to Multiple Accounts features. Person Accounts allow CK to store information about individual consumers without requiring a separate account record. Contacts to Multiple Accounts allow CK to…

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Question

Cloud Kicks (CK) does business directly with individual consumers (B2C) and large businesses (B2B). Some of CK's B2C customers are employed at its larger customer accounts and should be tracked under both. Which two options will CK need to use to manage its customers' accounts? (Choose 2 answers)

Options

AContacts to Multiple Accounts
BLeads
CPerson Accounts
DCampaign Members

How the community answered

(24 responses)

A
71% (17)
B
21% (5)
D
8% (2)

Explanation

To manage both B2C and B2B customers, CK should use Person Accounts and Contacts to Multiple Accounts features. Person Accounts allow CK to store information about individual consumers without requiring a separate account record. Contacts to Multiple Accounts allow CK to associate a contact with multiple accounts, such as their employer and their personal account.

Topics

#person accounts#contacts to multiple accounts#B2C#B2B

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