BA-201 · Question #309
Universal Containers (UC) has decided to implement Salesforce and has assigned a business analyst (BA) to write user stories for the project. The BA plans to meet customer to their experience in…
The correct answer is B. Interviewing. The question specifies that the BA wants customers to describe their experience 'in their own words'-this is the defining characteristic of the interviewing technique. Shadowing (A) involves observing users performing tasks in their natural environment without necessarily…
Question
Universal Containers (UC) has decided to implement Salesforce and has assigned a business analyst (BA) to write user stories for the project. The BA plans to meet customer to their experience in their own words. Which type of research should the BA use to elicit user stories from UC's customers?
Options
- AShadowing
- BInterviewing
- CBehavioral
How the community answered
(38 responses)- A11% (4)
- B71% (27)
- C18% (7)
Explanation
The question specifies that the BA wants customers to describe their experience 'in their own words'-this is the defining characteristic of the interviewing technique. Shadowing (A) involves observing users performing tasks in their natural environment without necessarily prompting them to articulate their thoughts; it is useful for discovering undocumented behaviors but does not center the user's own verbal expression. Behavioral (C) research refers to observing or analyzing patterns of behavior, often through data, rather than direct conversation. Interviewing (B) is the correct technique: structured or semi-structured conversations where the BA asks open-ended questions and listens to customers describe their workflows, pain points, and goals in their own language-making it the ideal method for eliciting authentic user stories that reflect real user needs.
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