Cloud Kicks (CK) wants its sales team to use Sales Cloud to decrease its lead conversion time. The business analyst (BA) will analyze and break down CK's typical sales cycle. How can process mapping…

Question

Options

• AIt can show the relationship between the steps and actions in the sales cycle to communicate and
• BIt can model changes in the current customer experience, analyze each change's potential for
• CIt can display complex ideas in a consistent format, highlight blockers and impediments to help

• A
  91% (51)
• B
  5% (3)
• C
  4% (2)

Explanation

Process mapping helps a BA get started on a project by visually representing the steps, sequence, and relationships in a current-state process so it can be analyzed and communicated clearly to all stakeholders. For a sales cycle analysis, this means mapping each stage of lead conversion and understanding how each step connects to the next - making bottlenecks and inefficiencies visible. Option B describes future-state customer journey modeling, not process mapping as a starting technique. Option C describes a general diagramming benefit but is less precise - process mapping's primary value for this use case is showing step-by-step relationships in the sales cycle to enable analysis.

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