BA-201 · Question #171
Cloud Kicks (CK) has expressed concerns about the distribution process for a new line of shoes, because the company consistently misses its targeted delivery dates. CK asks the business analyst (BA)…
The correct answer is C. Shadow an operations team member at the CK distribution facility. To uncover the root cause of a recurring operational problem like missed delivery dates, the BA should use direct observation - shadowing an operations team member at the actual distribution facility. This technique (sometimes called ethnographic research or a 'gemba walk')…
Question
Cloud Kicks (CK) has expressed concerns about the distribution process for a new line of shoes, because the company consistently misses its targeted delivery dates. CK asks the business analyst (BA) to uncover the issue and propose a business solution. What should the BA do next?
Options
- AReview future state distribution processes for CK.
- BExplore how retailers similar to CK handle distribution.
- CShadow an operations team member at the CK distribution facility.
How the community answered
(25 responses)- A4% (1)
- B16% (4)
- C80% (20)
Explanation
To uncover the root cause of a recurring operational problem like missed delivery dates, the BA should use direct observation - shadowing an operations team member at the actual distribution facility. This technique (sometimes called ethnographic research or a 'gemba walk') reveals what really happens in practice, including informal workarounds, bottlenecks, and inefficiencies that stakeholders may not think to mention in interviews. Option A (reviewing future-state processes) skips diagnosing the current problem. Option B (benchmarking competitors) provides external context but won't uncover CK's specific internal failure points.
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