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BA-201 · Question #144
BA-201 Question #144: Real Exam Question with Answer & Explanation
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Elicit & Analyze
Question
The business analyst (BA) for Cloud Kicks' new Experience Cloud project needs to research behavioral differences across its customers. The BA must identify which behaviors unify customers so that the development team can use these behavioral nuances to anchor their app design. What is the output of the BA's research?
Options
- APersonas
- BCharacters
- CArchetypes
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Topics
#User personas#Customer behavior#User research#App design