BA-201 · Question #144
The business analyst (BA) for Cloud Kicks' new Experience Cloud project needs to research behavioral differences across its customers. The BA must identify which behaviors unify customers so that the
The correct answer is A. Personas. Personas are research-based representations of distinct user groups that share common behaviors, goals, motivations, and pain points. They are used to anchor design decisions by giving the development team a concrete, human-centered picture of who they are building for. The quest
Question
The business analyst (BA) for Cloud Kicks' new Experience Cloud project needs to research behavioral differences across its customers. The BA must identify which behaviors unify customers so that the development team can use these behavioral nuances to anchor their app design. What is the output of the BA's research?
Options
- APersonas
- BCharacters
- CArchetypes
How the community answered
(34 responses)- A91% (31)
- B3% (1)
- C6% (2)
Explanation
Personas are research-based representations of distinct user groups that share common behaviors, goals, motivations, and pain points. They are used to anchor design decisions by giving the development team a concrete, human-centered picture of who they are building for. The question specifically asks for an output that unifies customers by shared behaviors - that is the definition of a persona. 'Characters' (B) is not a standard UX or BA deliverable. 'Archetypes' (C) are more abstract, high-level patterns used in psychology or brand strategy, and are less specific than personas in UX/product design contexts. Personas are the standard, actionable output used to guide app design.
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