When you consider a solution to position for a short-term investment, what are key considerations?

Question

Options

• Aa low business solution impact index and high customer readiness index
• Bthe highest business solution impact index and high customer maturity
• Ca low business solution impact index and low customer readiness index
• Da high business solution impact index and low customer maturity

• A
  79% (22)
• B
  11% (3)
• C
  7% (2)
• D
  4% (1)

Explanation

Option A is correct because short-term investments require a quick path to value: low business solution impact means the solution is less complex and disruptive to implement, while high customer readiness means the customer already has the capabilities, culture, and infrastructure to adopt it quickly - together these minimize time-to-value.

B is wrong because the highest business solution impact signals a large, complex initiative that demands significant time and resources, making it unsuitable for short-term positioning regardless of customer maturity. C is wrong because low customer readiness means the customer isn't prepared to adopt the solution yet - you'd first need to invest time building that readiness before deployment. D is wrong because it combines both unfavorable factors: a high-impact solution takes longer to implement and a low-maturity customer isn't yet equipped to absorb it, making this the least suitable for short-term.

Memory tip: Think "Quick Win" for short-term - you want a solution that's easy to land (low impact) with a customer that's ready to run (high readiness). If either factor is heavy or unprepared, you're no longer in short-term territory.

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