When you create a business proposal, what are two key technology investment considerations? (Choose two.)

Question

Options

• Ahow highly reusable solutions drive efficiency
• Bhow the investment provides a competitive advantage
• Chow services and solutions drive lower costs
• Dwhether the investment enhances the customer journey
• Ewhich risks are associated with investing

• A
  21% (4)
• B
  63% (12)
• C
  5% (1)
• E
  11% (2)

Explanation

When building a business case for technology investment, decision-makers focus on competitive advantage (B) and customer journey enhancement (D) because these directly tie the investment to strategic business outcomes - they answer why the business should care, not just what the technology does.

Why the distractors are wrong:

• A (reusable solutions/efficiency) and C (lower costs) are operational benefits, not strategic investment justifications - they describe how a solution works, not why it's worth funding at the executive level.
• E (risk assessment) is part of due diligence, not a consideration that justifies the investment itself - risks are evaluated alongside the proposal, not as a key investment rationale.

Memory tip: Think "CEO perspective" - a CEO asks two questions: "Does this beat the competition?" (B) and "Do our customers love it?" (D). Costs, efficiency, and risk are CFO/CTO concerns that support the decision but don't drive the core business case.

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