The business proposal addresses business impact in several ways. Which benefit can be used in a business proposal?

Question

Options

• Anew customer segments
• Brisk free productivity
• Clower spending trend
• Dtechnology upgrades

• A
  89% (42)
• B
  6% (3)
• C
  2% (1)
• D
  2% (1)

Explanation

New customer segments (A) is a legitimate business benefit because it directly demonstrates growth opportunity and revenue potential - core elements of any compelling business proposal. Identifying untapped markets gives stakeholders a concrete, measurable reason to invest.

Risk-free productivity (B) is wrong because no productivity improvement is truly risk-free; this phrasing is an unrealistic claim that would undermine a proposal's credibility rather than strengthen it.

Lower spending trend (C) is wrong because a trend is an observation about the market or past behavior - not a benefit your proposal delivers. Proposals need to show what you will achieve, not describe existing conditions.

Technology upgrades (D) is wrong because upgrades are an activity or cost, not a benefit in themselves. A proposal might include technology upgrades as a means to an end, but the benefit would be what those upgrades produce (e.g., faster processing, reduced errors).

Memory tip: Think "GROW" - a business proposal benefit must show Growth, Revenue, Opportunity, or Win for the organization. "New customer segments" hits all four; the other options describe costs, conditions, or internal activities instead.

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