Which tool evaluates the ability of the business to execute on solutions?

Question

Options

• Acustomer journey map
• Bbusiness motivation model
• Cbusiness roadmap
• Dinternal and external influencers chart

• A
  95% (57)
• B
  2% (1)
• D
  3% (2)

Explanation

A customer journey map evaluates the business's ability to execute on solutions by visually tracing each step a customer takes when interacting with the organization, revealing where internal capabilities succeed or fall short in delivering value. By exposing gaps between the intended experience and actual execution, it directly assesses operational readiness and delivery capacity.

Why the distractors are wrong:

• B (Business Motivation Model): Captures the organization's mission, vision, goals, and strategies - it explains why the business acts, not whether it can execute.
• C (Business Roadmap): Outlines planned initiatives over time; it's a forward-looking planning tool, not an evaluation of current execution ability.
• D (Internal and External Influencers Chart): Analyzes environmental factors (similar to SWOT/PESTLE) that affect the business - it's situational analysis, not execution assessment.

Memory tip: Think of the customer journey map as a "stress test" of the business - it follows the customer's path end-to-end and exposes every point where the business must execute to deliver, making gaps in capability visible.

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