You use the operating model canvas to expand which part of the business model canvas?

Question

Options

• Abottom
• Bright side
• Ctop
• Dleft side

• B
  4% (1)
• D
  96% (27)

Explanation

Option D (left side) is correct because the Operating Model Canvas is designed to elaborate on the infrastructure and operational components of the Business Model Canvas - specifically Key Partners, Key Activities, Key Resources, and Cost Structure, which all occupy the left side. The Operating Model Canvas adds granular detail about how a company executes its value proposition internally through people, processes, technology, and organization.

Why the distractors are wrong:

• A (bottom) - The bottom spans cost structure and revenue streams across the full canvas; there is no distinct "bottom" block the operating model targets.
• B (right side) - The right side covers customer-facing elements (Segments, Channels, Relationships, Revenue); these are market-facing, not operational, and are better expanded by customer experience or go-to-market tools.
• C (top) - The top is not a standard named section of the Business Model Canvas and has no corresponding relationship to the Operating Model Canvas.

Memory tip: Think "Left = Labor and logistics" - the left side of the Business Model Canvas is all about how the business runs internally, and the Operating Model Canvas zooms into exactly that operational machinery.

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