Which two statements about a culture map are true? (Choose two.)

Question

Options

• AIt is used to gain an understanding of the BMC building blocks for customer segments, customer
• BIt is used in job mapping.
• CIt is used to gain an understanding of the customer organization.
• DIt is used in the Seven Elements Framework.
• EIt is used to evaluate the effectiveness of the internal organization that is run by the business

• A
  91% (21)
• B
  4% (1)
• E
  4% (1)

Explanation

Options A and C are correct because a culture map is a tool designed to help you understand the customer's world - specifically, their organizational structure and key stakeholders (C), which in turn informs BMC building blocks like customer segments and customer relationships (A). It bridges cultural and organizational insight to help tailor your value proposition to the right people.

B is wrong because job mapping is a distinct technique from the Jobs-to-be-Done (JTBD) framework, used to break down the steps a customer takes to complete a job - it has nothing to do with culture mapping.

D is wrong because the Seven Elements Framework belongs to negotiation methodology (commonly associated with Harvard's principled negotiation), not culture or organizational analysis tools.

E is wrong because a culture map focuses on the customer's organization, not on evaluating your own internal organization's effectiveness - that would fall under internal audit or performance management tools.

Memory tip: Think "culture map = customer's culture." The word "customer" appears in both correct answers (A and C) - if an answer is about your own internal organization or an unrelated framework (JTBD, negotiation), it's a distractor.

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