Which two business activities in Porter's business value chain are primary activities instead of support activities? (Choose two.)

Question

Options

• Ahuman resource management
• Binbound logistics
• Ctechnological development
• Dmarketing and sales
• Efirm infrastructure

• A
  5% (1)
• B
  90% (19)
• E
  5% (1)

Explanation

Porter's Value Chain splits activities into five primary (directly creating/delivering products) and four support (enabling the primary ones). Inbound logistics (B) - receiving, storing, and handling raw materials - is a primary activity because it directly feeds production. Marketing and sales (D) is primary because it directly drives revenue by communicating value and closing deals.

Human resource management (A), technological development (C), and firm infrastructure (E) are all support activities - they exist to enable and improve primary activities rather than directly touching the product or customer.

Memory tip: The five primary activities follow the product's journey - Inbound Logistics → Operations → Outbound Logistics → Marketing & Sales → Service. If an activity moves or sells the product, it's primary; if it supports the business from behind the scenes (HR, IT, Finance, Procurement), it's a support activity.

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