When you write a business proposal, which two types of information must you consider? (Choose two.)

Question

Options

• Aa business motivation model
• Bthe Seven Elements Framework
• Cdirect and indirect benefits
• Drisk identification and risk management
• Ea business model canvas

• A
  4% (1)
• C
  89% (24)
• E
  7% (2)

Explanation

A business proposal must justify why a project is worth pursuing and what could go wrong - making direct/indirect benefits (C) and risk identification/management (D) the two essential components. Direct benefits are measurable outcomes (cost savings, revenue), while indirect benefits are softer gains (reputation, morale); together they build the business case. Risk identification and management ensure stakeholders understand potential downsides and how they'll be mitigated, which is critical for approval.

Why the distractors are wrong:

• A (Business motivation model) and E (Business model canvas) are strategic planning tools used to analyze a business, not standard required sections of a proposal.
• B (Seven Elements Framework) is associated with negotiation (Fisher & Ury), not business proposal writing.

Memory tip: Think of a proposal as answering two questions a decision-maker always asks: "What do we gain?" (benefits - C) and "What could go wrong?" (risks - D). If your proposal can't answer both, it won't get approved.

No community discussion yet for this question.