When selling business outcomes, which two key points/ factors related to understanding actual achievement of goals must be considered? (Choose two.)

Defining specific timeframes and periods is essential for measuring progress and determining if an outcome has been achieved within the expected duration. Without a clear timeline, it is difficult to objectively assess the success or failure of a business initiative's goal achievement.

Communicational procedures are important for disseminating information about goal achievement, but they are not direct factors for understanding or measuring the actual achievement of the goals themselves.

Establishing clear metrics and their calculation procedures is fundamental for objective measurement of business outcome achievement. Metrics provide quantifiable indicators, and precise calculation procedures ensure consistency and accuracy in assessing performance against goals, making actual achievement verifiable.

Project management milestones are checkpoints indicating progress within a project toward completion, but they are typically process-oriented steps rather than direct measurements of the actual impact or achievement of desired business outcomes.