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810-440 · Question #83

Which two questions are used during high level outcome selling? (Choose two.)

The correct answer is B. How is progress vs. outcomes measured? E. What capabilities are needed to achieve the outcomes?. High-level outcome selling focuses on understanding how success will be measured and what capabilities are required to achieve desired business results for the customer.

Executing the Business Architecture Approach

Question

Which two questions are used during high level outcome selling? (Choose two.)

Options

  • AWhat are the technical restrictions of business?
  • BHow is progress vs. outcomes measured?
  • CHow does talent architecture influence the definition of business outcomes?
  • DHow are the goals of top executives achieved?
  • EWhat capabilities are needed to achieve the outcomes?

How the community answered

(51 responses)
  • A
    8% (4)
  • B
    75% (38)
  • C
    4% (2)
  • D
    14% (7)

Why each option

High-level outcome selling focuses on understanding how success will be measured and what capabilities are required to achieve desired business results for the customer.

AWhat are the technical restrictions of business?

Technical restrictions are operational details that are typically discussed later in the sales process, after high-level outcomes have been defined.

BHow is progress vs. outcomes measured?Correct

During high-level outcome selling, it is crucial to establish how progress towards and achievement of desired business outcomes will be quantitatively measured, ensuring clear success metrics and accountability.

CHow does talent architecture influence the definition of business outcomes?

Talent architecture is a specific organizational detail; while relevant to capabilities, it's not a primary high-level question for initial outcome definition.

DHow are the goals of top executives achieved?

Understanding how executive goals are achieved is a broad strategic question, whereas outcome selling focuses on specific, measurable business outcomes the customer desires.

EWhat capabilities are needed to achieve the outcomes?Correct

Identifying the specific capabilities, including technology, processes, and skills, that are essential to enable the achievement of the defined business outcomes helps align solutions with customer needs.

Concept tested: High-level outcome selling questions

Topics

#outcome selling#business outcomes#goal measurement#capability identification

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