810-440 · Question #45
Which two options comprise information you need to achieve a successful outcome-based sales? (Choose two.)
The correct answer is A. How stakeholders receive information and what information they want to receive. C. The stakeholder influencers, decision makers, and participating individuals throughout the. To achieve successful outcome-based sales, it's crucial to understand both how stakeholders consume information and their specific information needs, as well as identifying all key individuals involved in the decision-making process.
Question
Which two options comprise information you need to achieve a successful outcome-based sales? (Choose two.)
Options
- AHow stakeholders receive information and what information they want to receive.
- BWhat information is communicated to stakeholders in a timely fashion.
- CThe stakeholder influencers, decision makers, and participating individuals throughout the
- DThe degree of affinity stakeholders have related to risk.
How the community answered
(59 responses)- A93% (55)
- B3% (2)
- D3% (2)
Why each option
To achieve successful outcome-based sales, it's crucial to understand both how stakeholders consume information and their specific information needs, as well as identifying all key individuals involved in the decision-making process.
Understanding how stakeholders receive and what information they want helps tailor communication strategies and ensure the value proposition resonates effectively with each audience, which is key for an outcome-based approach.
While timely communication is important, it describes a method of communication rather than information needed to structure an outcome-based sale itself.
Identifying all stakeholder influencers, decision makers, and participants is fundamental for navigating complex sales cycles and ensuring all relevant parties are engaged and their concerns addressed to achieve a successful outcome.
While understanding risk affinity can be helpful, it is a secondary characteristic of stakeholders and not a primary component of the foundational information required for outcome-based sales success.
Concept tested: Outcome-based sales stakeholder analysis
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