When selling business outcomes, which two key factors must be considered in relation to the achievement of the outcomes? (Choose two.)

Metrics and measurement are fundamental when selling business outcomes because they provide the quantitative evidence and objective data required to prove that the desired outcomes have indeed been achieved and to what extent.

While project management milestones are important for tracking project delivery, the term "specific timeframe and milestones" (Option C) is more encompassing and directly addresses the timing and stages for achieving the broader business outcomes, not just project tasks.

A specific timeframe and milestones are critical because they define the expected duration and key checkpoints for achieving the desired business outcomes, enabling progress tracking and managing expectations effectively.

Communication procedures are essential for project execution and stakeholder engagement, but they are a supporting process rather than a direct factor required for the actual achievement or verification of the business outcomes themselves.