810-440 · Question #194
Which option is the primary goal in business outcome-based selling?
The correct answer is B. developing and enabling new business processes, markets, and customer interactions. The primary goal of business outcome-based selling is to demonstrate how technology solutions directly enable an organization to achieve tangible business results, such as developing new processes, reaching new markets, or enhancing customer interactions.
Question
Which option is the primary goal in business outcome-based selling?
Options
- Aimproving agility and the ability to deploy innovative services for end users
- Bdeveloping and enabling new business processes, markets, and customer interactions
- Ctaking advantage of new technology to increase business relevance
- Dusing next-generation IT to increase service quality and reduce risk, complexity, and costs
How the community answered
(45 responses)- B96% (43)
- C2% (1)
- D2% (1)
Why each option
The primary goal of business outcome-based selling is to demonstrate how technology solutions directly enable an organization to achieve tangible business results, such as developing new processes, reaching new markets, or enhancing customer interactions.
Improving agility and deploying innovative services are means to an end, often contributing to business outcomes, but not the primary overarching goal of outcome-based selling itself.
Business outcome-based selling prioritizes helping customers achieve specific, measurable business results that directly impact their operations, market position, or customer relationships. This often involves transforming how the business operates, opening new revenue streams, or improving customer engagement through the strategic application of technology.
Taking advantage of new technology to increase business relevance is a broad statement; outcome-based selling focuses on *how* that relevance translates into specific, measurable business results.
Using next-generation IT to increase service quality and reduce risk, complexity, and costs describes operational improvements, which are important, but outcome-based selling aims broader, focusing on transformative business capabilities.
Concept tested: Business outcome-based selling goals
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