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810-440 · Question #140

When selling business outcomes, which two options are key points/ factors related to what the customer wants to achieve must be considered? (Choose two.)

The correct answer is D. What the business priorities and goals are. E. What the Critical Success Factors and Key Performance Indicators are.. When selling business outcomes, it is crucial to consider the customer's specific business priorities and goals, along with their Critical Success Factors (CSFs) and Key Performance Indicators (KPIs).

Executing the Business Architecture Approach

Question

When selling business outcomes, which two options are key points/ factors related to what the customer wants to achieve must be considered? (Choose two.)

Options

  • AWhat the business priorities and strategies are.
  • BWhat the Critical Set of Factors and Key Performance Indicators are.
  • CWhat the mindset of customers is.
  • DWhat the business priorities and goals are.
  • EWhat the Critical Success Factors and Key Performance Indicators are.

How the community answered

(48 responses)
  • A
    6% (3)
  • B
    4% (2)
  • C
    2% (1)
  • D
    88% (42)

Why each option

When selling business outcomes, it is crucial to consider the customer's specific business priorities and goals, along with their Critical Success Factors (CSFs) and Key Performance Indicators (KPIs).

AWhat the business priorities and strategies are.

While business priorities and strategies are important, the term 'goals' in option D is more directly aligned with 'what the customer wants to achieve' in a specific and measurable way for business outcomes.

BWhat the Critical Set of Factors and Key Performance Indicators are.

'Critical Set of Factors' is not a recognized standard business term like 'Critical Success Factors,' making this option technically imprecise and therefore incorrect.

CWhat the mindset of customers is.

While customer mindset is generally relevant to sales, it is not a direct factor defining 'what the customer wants to achieve' in terms of concrete, measurable business outcomes and targets.

DWhat the business priorities and goals are.Correct

Understanding the customer's business priorities and goals is essential because these directly define what they aim to achieve, guiding the formulation of relevant business outcomes.

EWhat the Critical Success Factors and Key Performance Indicators are.Correct

Identifying Critical Success Factors (CSFs) and Key Performance Indicators (KPIs) is vital for measuring the progress and ultimate success of achieving those business outcomes, providing tangible metrics.

Concept tested: Selling business outcomes - identifying customer objectives and success metrics

Topics

#selling business outcomes#customer priorities#business goals#CSFs#KPIs

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