810-440 · Question #138
When return on investment is expressed in a business outcomes story, which set of factors should be included?
The correct answer is A. financial benefits, overall business impact, length of time to realize benefits. When crafting a business outcomes story, expressing return on investment (ROI) effectively requires detailing the direct financial gains, the broader positive changes across the organization, and the timeline for these benefits to manifest. These factors provide a comprehensive v
Question
When return on investment is expressed in a business outcomes story, which set of factors should be included?
Options
- Afinancial benefits, overall business impact, length of time to realize benefits
- Bcost savings vs. today, speed to market, time to implement
- Cfinancial benefits, speed to market, competitor revenue displaced
- Dcost savings, length of time to implement, number of Cisco offerings
How the community answered
(32 responses)- A84% (27)
- B3% (1)
- C3% (1)
- D9% (3)
Why each option
When crafting a business outcomes story, expressing return on investment (ROI) effectively requires detailing the direct financial gains, the broader positive changes across the organization, and the timeline for these benefits to manifest. These factors provide a comprehensive view of the value proposition.
Financial benefits, such as increased revenue or reduced operational costs, are core to any ROI calculation. Overall business impact covers non-financial but equally important benefits like improved customer satisfaction, which contribute to long-term value. Length of time to realize benefits communicates the timeframe for achieving these benefits, providing crucial context for planning and managing expectations.
Cost savings vs. today is a financial benefit, but 'speed to market' and 'time to implement' are operational metrics or time-related factors, not direct outcomes that define the return on investment in a holistic business outcomes story.
Financial benefits are correct, but 'speed to market' is an operational benefit, and 'competitor revenue displaced' is a specific competitive outcome that might not apply or be measurable in all ROI scenarios, making it less universally applicable for a business outcomes story.
Cost savings is a financial benefit, but 'length of time to implement' is an implementation metric, not an outcome, and 'number of Cisco offerings' is a product-centric metric that does not reflect business value or ROI.
Concept tested: ROI components in business outcome storytelling
Source: https://www.cisco.com/c/dam/en_us/assets/partners/business-outcomes/docs/cisco-business-outcomes-playbook.pdf
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