Which two options are valid combinations of tactic and audience you can use to create your business outcome message? (Choose two.)

For a critical audience, using evidence is crucial to support your claims and address potential skepticism or objections, providing the necessary factual basis to convince them. A critical audience typically requires data and facts to be convinced.

Using evidence is not the primary tactic for an uninformed audience, as they first need fundamental education and understanding of the topic before evidence becomes meaningful.

Building a bond is an effective tactic for a sympathetic audience, as it strengthens the existing positive relationship and fosters trust, making them more receptive to your message. This approach leverages their predisposed goodwill.

Building a bond is typically ineffective with a hostile audience; a more appropriate tactic would involve acknowledging their concerns or finding common ground before attempting to build rapport.

Acknowledging the view is a good starting point for a critical audience, but using evidence is more directly about convincing them of the business outcome's validity and addressing their specific concerns.