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700-551 · Question #17

What are three main customer software buying models? (Choose three)

The correct answer is B. Security Software Volume Purchasing Program E. CiscoONE F. Technology Migration Program. Cisco identifies three primary software buying models for customers: the Security Software Volume Purchasing Program (B), which provides discounted volume pricing for security software; CiscoONE (E), a bundled software licensing model offering simplified, predictable access to…

Sales Process for Cisco Security Solutions

Question

What are three main customer software buying models? (Choose three)

Options

  • ASecurity ELA Program
  • BSecurity Software Volume Purchasing Program
  • CCisco360
  • DNot for Resale Program
  • ECiscoONE
  • FTechnology Migration Program

How the community answered

(26 responses)
  • A
    8% (2)
  • B
    85% (22)
  • C
    4% (1)
  • D
    4% (1)

Explanation

Cisco identifies three primary software buying models for customers: the Security Software Volume Purchasing Program (B), which provides discounted volume pricing for security software; CiscoONE (E), a bundled software licensing model offering simplified, predictable access to software suites; and the Technology Migration Program (F), which helps customers transition from legacy technologies with trade-in credits toward newer solutions.

The distractors are wrong for these reasons: Security ELA Program (A) is a plausible-sounding variation but is not one of the three defined buying models - Enterprise License Agreements exist but are not categorized this way in Cisco's framework. Cisco360 (C) is a fabricated or unrelated program name. Not for Resale Program (D) is a real Cisco program, but it's intended for partners to demo/test products internally - not a customer purchasing model.

Memory tip: Think "V-ONE-M" - Volume purchasing, One (CiscoONE), Migration (Technology Migration Program) - these three all represent how customers acquire software at scale or transition their infrastructure.

Topics

#software licensing models#volume purchasing programs#CiscoONE#customer acquisition channels

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