What are two ways Cisco helps partners Go-To-Market? (Choose two.)

Question

Options

• ALogo and brand creation
• BAn evolving threat mitigation software
• CReduced cost of entry
• DA customer engagement platform
• ETraining and specializations

• A
  92% (33)
• B
  6% (2)
• D
  3% (1)

Explanation

Cisco supports partner Go-To-Market efforts through logo and brand creation (A), giving partners co-branded marketing assets that lend Cisco's trusted brand credibility to their own sales efforts, and reduced cost of entry (C), which lowers financial barriers so partners can begin selling Cisco solutions with less upfront investment. These two directly address the "going to market" challenge: one removes the marketing burden, the other removes the financial barrier.

B (evolving threat mitigation software) is a product offering, not a GTM support mechanism - it's something partners sell, not something that helps them sell. D (a customer engagement platform) is also a product category, not a partner-enablement tool. E (training and specializations) is a common trap - while Cisco absolutely provides these, they fall under partner enablement and certification, which is a separate program pillar from GTM support.

Memory tip: Think "GTM = Get To Market" - you need a brand to look credible and affordable entry to get started. Logo = brand, Reduced cost = entry. Everything else (software, training, platforms) belongs to different parts of the partner journey.

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