220-1002 · Question #729
After installing an application on a smartphone, a user starts receiving pop-up ads for recently visited physical stores. The user also receives prompts to install other applications. Which of the…
The correct answer is A. Account access. Revoking account access prevents the app from linking to profile data used to deliver targeted store ads and partner app install prompts.
Question
After installing an application on a smartphone, a user starts receiving pop-up ads for recently visited physical stores. The user also receives prompts to install other applications. Which of the following permissions should be revoked to disable the unwanted notifications?
Options
- AAccount access
- BMobile data
- CLocation access
- DContacts access
How the community answered
(60 responses)- A70% (42)
- B5% (3)
- C17% (10)
- D8% (5)
Why each option
Revoking account access prevents the app from linking to profile data used to deliver targeted store ads and partner app install prompts.
Account access allows an app to associate with a user's linked profile, purchase history, loyalty program data, or shopping patterns; this account-linked data is used to serve targeted ads for recently visited stores and trigger prompts to install related applications - revoking account access severs that data-sharing relationship.
Revoking mobile data would block all internet connectivity for the app but would not remove the root cause, which is account-linked behavioral data being used to generate targeted notifications.
Location access enables real-time GPS tracking, but store-based ads can still be generated from account-linked purchase history and loyalty card data without requiring active location permission.
Contacts access allows the app to read the user's contact list and is unrelated to store-visit advertising or app-install prompts.
Concept tested: Mobile app permission management for account-based targeting
Source: https://support.google.com/googleplay/answer/6270602
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