PMP · Question #370
A marketing team is developing ideas in order to revamp an existing product. The marketing executive reaches out to the project manager to make sure that necessary measures are in place for a successf
The correct answer is B. Determining and aligning performance indicators that will help in assessing successful delivery. The project manager should focus on establishing clear performance indicators to objectively measure the success of the product revamp and its launch, aligning with the executive's goal for a successful delivery.
Question
A marketing team is developing ideas in order to revamp an existing product. The marketing executive reaches out to the project manager to make sure that necessary measures are in place for a successful launch. On what should the project manager focus?
Options
- AEnsuring that the team is also focused on the overall change management plan
- BDetermining and aligning performance indicators that will help in assessing successful delivery
- CPlanning for regular project updates to cover the status of critical deliverables
- DEnsuring that the scope management plan is in place to cover all related objectives
How the community answered
(54 responses)- A7% (4)
- B69% (37)
- C6% (3)
- D19% (10)
Why each option
The project manager should focus on establishing clear performance indicators to objectively measure the success of the product revamp and its launch, aligning with the executive's goal for a successful delivery.
While change management is important for adoption, the primary focus for *successful delivery* of the product launch itself, as requested by the executive, is on defining and measuring success metrics, not solely on the change management plan for the team.
For a successful launch and product revamp, it is crucial to define what 'successful' means from a business perspective. Determining and aligning Key Performance Indicators (KPIs) or other performance metrics allows the project manager to track progress towards business objectives and objectively assess whether the project achieved its intended value and desired outcome upon delivery.
Planning for regular project updates is a communication activity, which is important for transparency, but it is not the primary focus for *ensuring necessary measures are in place for a successful launch* in terms of defining success.
Ensuring a scope management plan is in place helps define the project boundaries and deliverables, but it does not directly address the executive's concern about *successful launch* in terms of achieving business outcomes.
Concept tested: Project success metrics and KPIs
Source: https://www.pmi.org/learning/library/measuring-project-success-7000
Topics
Community Discussion
4
Bao N.Jun 10, 2026B is correct. The executive is asking how success gets measured for this launch, and aligning performance indicators early is exactly what they need to assess whether delivery actually hits the mark.
Prof. SaraJun 12, 2026B. The word revamp implies we are early in initiation or planning, so aligning performance indicators with what the executive calls a successful launch is exactly the outcome-driven focus PMP rewards. D is the tempting trap because scope feels safe here, but the stem is asking about measures for success, not boundaries for deliverables.
Brenda K.Jun 13, 2026Good call on B, and the clock angle here is that this is a 30-second read because the words revamp and successful launch jump out as pure initiation keywords, so do not overthink it and just pick B and move on.
Brenda K.Jun 5, 2026Saw this on my exam last month, and the "successful launch" phrasing is your stopwatch cue to jump straight to B because the exec wants measurable success criteria, not process documents. Knocked it out in under 30 seconds and flagged the longer stakeholder questions for later.