A company is conducting a project that is expected to have positive effects on a local town. The townspeople are excited about the project and want to help make it a success, but they are nervous…

Question

Options

• AIssue a regularly scheduled social media message highlighting the benefits to the town.
• BAdd key townspeople to the project team to ensure they are involved.
• CProvide the town's government officials with regular verbal updates.
• DAdd townspeople gate reviews to the project schedule.

• A
  73% (32)
• B
  5% (2)
• C
  16% (7)
• D
  7% (3)

Explanation

The townspeople are external stakeholders who are anxious due to a lack of updates - a classic stakeholder communication gap. The project manager's job is to define and execute a stakeholder communication plan. Issuing regularly scheduled social media messages (A) directly addresses the root cause: absence of consistent, accessible updates for the public. It creates a predictable cadence that manages expectations and maintains stakeholder confidence. Option B (adding townspeople to the team) oversteps appropriate boundaries and introduces unnecessary complexity. Option C (verbal updates to government officials only) excludes the broader public and relies on officials to relay information, which is unreliable. Option D (gate reviews with townspeople) would slow the project and is not a standard stakeholder engagement mechanism for the general public. Regular, public-facing communication is the PMI-aligned response for managing community stakeholders.

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