A project team is working on a project with high public visibility and excitement. The project sponsor is concerned the public may lose interest due to the long delivery timeline. Which of the…

The correct answer is C. Social media. Social media is the best channel for maintaining broad public engagement over time. It enables frequent, informal updates that sustain excitement, allows two-way interaction with the general public, and reaches a large audience without requiring individual contact details…

Project management concepts

Question

A project team is working on a project with high public visibility and excitement. The project sponsor is concerned the public may lose interest due to the long delivery timeline. Which of the following is the BEST way to keep the external stakeholders informed and engaged throughout the project?

Options

AVideo conferencing
BInstant messaging
CSocial media
DEmail

How the community answered

(26 responses)

A
4% (1)
B
8% (2)
C
73% (19)
D
15% (4)

Explanation

Social media is the best channel for maintaining broad public engagement over time. It enables frequent, informal updates that sustain excitement, allows two-way interaction with the general public, and reaches a large audience without requiring individual contact details. Video conferencing requires scheduling and is impractical for large, undefined public audiences. Instant messaging is more suited to internal team communication. Email requires a curated contact list and is a push method that can feel impersonal or intrusive for general public outreach. Social media uniquely combines reach, interactivity, and low friction for external/public stakeholders.

Topics

#external stakeholder engagement#communication channels#social media#public visibility

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