An ice cream company wants to introduce a new flavor to a new market. The executive sponsor requests a sampling for the test market and the sample group provides negative feedback. As this type of pro

Question

Options

• ADocument the results to share with the program governance board.
• BFacilitate another test market sampling.
• CContact the R&D department for product testing results.
• DReview the program management information system (PMIS) for lessons learned.

• A
  11% (5)
• B
  7% (3)
• C
  2% (1)
• D
  80% (35)

Explanation

When facing unexpected negative test results from a new program initiative, the program manager's first move should be to check the Program Management Information System (PMIS) for lessons learned from similar past initiatives. Since the company has previously conducted this type of sampling program, documented lessons learned would provide immediate, relevant context-revealing whether the negative feedback is a known pattern, what corrective actions were tried, and what outcomes resulted. This leverages organizational process assets before escalating (A), repeating the test (B), or seeking new data from R&D (C). Consulting lessons learned is the most efficient starting point and is a core principle in PMI's program management framework.

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