Complete the following phrase about quality management: Quality is ____ into a program, not ____ into a program.

Built/inspected uses the correct second term but replaces 'planned' with 'built', omitting the proactive planning phase that must precede execution.

Quality management best practice holds that quality must be planned into a program from the beginning through deliberate process design, standards selection, and quality planning activities. Relying on inspection alone is ineffective because defects found late are far more costly to remediate and inspection cannot correct the underlying process that produced them.

Planned/controlled is incorrect because 'controlled' is a recognized and valid quality activity, whereas the principle specifically contrasts planning against the flawed reliance on inspection alone.

Executed/controlled is incorrect because quality is not simply executed in, and 'controlled' does not represent the reactive anti-pattern the principle warns against.