The program manager must define the program and understand the organization's target market and customer needs. What should the program manager do first?

Question

Options

• ABrainstorm with the program team to decide on the definitions of the target market.
• BMeet with peers to identify the company's competitors in the target market.
• CMeet with the project managers to identify the target market.
• DWork with the program sponsor to assess the needs of the target market.

• A
  77% (20)
• B
  12% (3)
• C
  8% (2)
• D
  4% (1)

Explanation

During program definition, the program manager must first establish a shared internal understanding of the target market before pursuing external engagement or competitive analysis. Brainstorming with the program team allows the group to align on definitions, assumptions, and scope before approaching the sponsor or others. This internal alignment ensures that subsequent conversations with the sponsor (D), project managers (C), or peers about competitors (B) are grounded in a common understanding. Starting externally without internal alignment risks miscommunication and wasted effort. The team brainstorm also surfaces diverse perspectives early, which strengthens the program definition process.

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