PFMP · Question #727
Assume you are the portfolio manager for a leading drug store in your country that offers numerous products. In the past four years, nearly every store has had to enlarge its pharmacy unit and hire…
The correct answer is A. Alcohol, tobacco, and sugar soft drink products should no longer be offered. From a portfolio management perspective, this question tests strategic alignment. If the organization is repositioning itself as a health-focused brand - expanding pharmacies, opening in-store clinics - then continuing to sell products that are directly harmful to health…
Question
Assume you are the portfolio manager for a leading drug store in your country that offers numerous products. In the past four years, nearly every store has had to enlarge its pharmacy unit and hire additional staff members with the aging population. Observing this change, two years ago, stores set up clinics to provide customers with immediate care. As you see the growth in the stores in the health arena, you are looking at trends and realize:
Options
- AAlcohol, tobacco, and sugar soft drink products should no longer be offered
- BEach store requires a balance between its health care services and products that may have
- CCustomers wonder if they should trust the health care services offered given the other available
- DFor the health care clinics to be viewed with integrity, a medical doctor must be available at each
How the community answered
(44 responses)- A70% (31)
- B5% (2)
- C9% (4)
- D16% (7)
Explanation
From a portfolio management perspective, this question tests strategic alignment. If the organization is repositioning itself as a health-focused brand - expanding pharmacies, opening in-store clinics - then continuing to sell products that are directly harmful to health (alcohol, tobacco, sugary drinks) creates a strategic contradiction that undermines brand credibility and portfolio coherence. Portfolio management requires that components align with organizational strategy; products that contradict the strategic direction should be removed. The other options (B, C, D) address operational or perception concerns but do not reflect the portfolio-level strategic alignment decision that the portfolio manager should recognize.
Community Discussion
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