PFMP · Question #726
Assume your company is a leading producer of AA and AAA batteries. However, it is a competitive market, and customers desire batteries with a longer life and a smaller size so they will not require…
The correct answer is B. Business imperatives. The scenario describes a market-driven competitive necessity: customers demand longer-lasting, smaller batteries, and the company must respond or risk losing market share. This is the definition of a business imperative - a must-do strategic category driven by external market…
Question
Assume your company is a leading producer of AA and AAA batteries. However, it is a competitive market, and customers desire batteries with a longer life and a smaller size so they will not require replacement. As you set up categories for portfolio components, you will continue to produce your current product line as well as pursue advanced products to meet customer needs. A useful component category, therefore, is:
Options
- ABenefits
- BBusiness imperatives
- CStakeholders
- DTechnology capabilities
How the community answered
(27 responses)- A4% (1)
- B78% (21)
- C7% (2)
- D11% (3)
Explanation
The scenario describes a market-driven competitive necessity: customers demand longer-lasting, smaller batteries, and the company must respond or risk losing market share. This is the definition of a business imperative - a must-do strategic category driven by external market forces, competitive pressure, or organizational survival needs. Benefits (A), stakeholders (C), and technology capabilities (D) are valid portfolio concepts but do not capture the urgency and strategic necessity implied by the scenario. 'Business imperatives' as a category signals that these components are non-negotiable for competitive viability.
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