PFMP · Question #210
Which tool or technique should the portfolio manager use to identify areas in which the portfolio may be underperforming in financially intangible ways?
The correct answer is D. Scoring models. Scoring models are designed to evaluate portfolio components across both quantitative (financial) and qualitative (intangible) criteria simultaneously. They assign weighted scores to factors such as strategic alignment, innovation potential, customer satisfaction, brand value, an
Question
Which tool or technique should the portfolio manager use to identify areas in which the portfolio may be underperforming in financially intangible ways?
Options
- ARisk earned value management (EVM)
- BCost-benefit analysis
- CValue measurement
- DScoring models
How the community answered
(25 responses)- A4% (1)
- C4% (1)
- D92% (23)
Explanation
Scoring models are designed to evaluate portfolio components across both quantitative (financial) and qualitative (intangible) criteria simultaneously. They assign weighted scores to factors such as strategic alignment, innovation potential, customer satisfaction, brand value, and employee morale-dimensions that traditional financial metrics cannot capture. This makes scoring models the appropriate tool for surfacing financially intangible underperformance. Earned Value Management (A) is a quantitative technique focused on cost and schedule performance. Cost-benefit analysis (B) is financially oriented and may miss intangible factors. Value measurement (C) can incorporate intangibles but is broader and less structured than scoring models for comparative analysis. Scoring models provide the structured, multi-criteria framework needed to identify intangible gaps systematically.
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