Which statement about metrics is CORRECT?

Question

Options

• ALeading metrics ate difficult to measure, but easy to Influence
• BLagging metrics are easy to measure and to influence
• CLegging metrics report what has been achieved
• DLagging metrics predict what a is likely to happen in the future

• A
  8% (3)
• B
  3% (1)
• C
  87% (33)
• D
  3% (1)

Explanation

Lagging metrics look backward - they report outcomes that have already occurred, such as revenue earned or customer churn rate. This makes C definitively correct: lagging metrics tell you what has been achieved, not what will happen.

Why the distractors are wrong:

• A gets it backwards conceptually - leading metrics are generally easy to influence (you control the inputs) but can be hard to measure precisely. However, calling them universally "difficult to measure" is an oversimplification that makes this option unreliable.
• B is half-right: lagging metrics are easy to measure (you're counting past results), but they are hard to influence - the outcome has already happened, so you can't change it.
• D describes leading metrics, not lagging ones. Predicting future outcomes is the defining trait of leading indicators (e.g., number of sales calls predicts future revenue).

Memory tip: Think of "lag" as delayed - a lagging metric lags behind your actions, reporting results after the fact. A "leading" metric leads the way forward, giving you a preview of what might come.

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