Which is an example of industry disruption?

Question

Options

• AA service provider has launched a new app to support collaboration that is easy to use, and is
• BAn organization transitioned a large number of its services to a cloud provider to remain
• CA mobile phone provider has adopted a new operating model in response to threats from the
• DA software provider has developed a new satellite navigation system for the serf-driving cat

• A
  9% (3)
• B
  6% (2)
• C
  3% (1)
• D
  81% (26)

Explanation

Option D describes a software provider creating satellite navigation technology for the self-driving car market - an entirely new product category that didn't exist before, targeting an emerging industry that fundamentally changes transportation. This is the hallmark of industry disruption: introducing innovation that creates a new market or transforms how existing industries operate.

Why the distractors are wrong:

• A describes launching a collaboration app - this is incremental innovation (improving something that already exists), not disruption.
• B describes cloud migration to remain competitive - the organization is responding to disruption, not causing it.
• C describes adopting a new operating model in response to threats - again, this is a reaction to disruption, not an act of disruption.

Memory tip: Look for the option where something brand new is being created for a market that didn't previously exist - true disruption creates or redefines markets, while the distractors describe adapting to or improving within existing ones. The key word pattern in distractors is reactive language: "in response to," "to remain," or "to support" existing functions.

No community discussion yet for this question.