ICYB · Question #67
A team interviews customers to identify what features matter most. This activity is part of:
The correct answer is A. VOC. Voice of the Customer (VOC) is the process of capturing customers' needs, expectations, and preferences through interviews, surveys, focus groups, and other feedback methods - exactly what this team is doing. Why the distractors are wrong: B. SIPOC is a high-level process…
Question
A team interviews customers to identify what features matter most. This activity is part of:
Options
- AVOC
- BSIPOC
- CCTQ flowdown
- DRisk assessment
How the community answered
(20 responses)- A80% (16)
- B10% (2)
- C5% (1)
- D5% (1)
Explanation
Voice of the Customer (VOC) is the process of capturing customers' needs, expectations, and preferences through interviews, surveys, focus groups, and other feedback methods - exactly what this team is doing.
Why the distractors are wrong:
- B. SIPOC is a high-level process mapping tool (Suppliers, Inputs, Process, Outputs, Customers) used to scope a project, not to gather customer input.
- C. CTQ flowdown translates VOC data into measurable requirements - it happens after VOC, not during it.
- D. Risk assessment identifies potential failure modes or threats to a project, unrelated to feature discovery interviews.
Memory tip: Think of VOC as "listening mode" - any time you're going out to customers to hear what they want, that's VOC. CTQ comes next, when you take what you heard and turn it into numbers.
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