A marketing campaign has been planned by the sales and marketing department of the end user organization. Sales and marketing expects that the number of customers in the customer database will…

Question

Options

• AOperational supplier management
• BTransition
• CChange management

• A
  84% (21)
• B
  4% (1)
• C
  12% (3)

Explanation

Operational supplier management is correct because a 35% growth in the customer database directly affects the capacity and performance of resources - often provided by external suppliers (hardware, storage, cloud services, software licenses). This process must proactively act on business forecasting information to ensure supplier agreements, SLAs, and resource allocations can accommodate the anticipated demand before it arrives.

Change management (C) is wrong because it reacts to proposed changes submitted through a formal request process - it doesn't proactively monitor business plans or capacity forecasts to initiate action.

Transition (B) is wrong because it handles moving new or changed services into live operation; it gets involved after planning decisions are made, not during the business intelligence phase.

Memory tip: Think of Operational Supplier Management as the process that "keeps the lights on at scale" - if the business tells you demand is going up, this is the process that ensures your suppliers are ready to deliver more. Business forecast → supplier readiness = Operational Supplier Management.

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