IIBA
CBAP · Question #341
CBAP Question #341: Real Exam Question with Answer & Explanation
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Question
A local manufacturer that serves about 1000 retail stores is experiencing a slow yet steady decrease of its customer base over the last couple of years. Attributing the situation to increased competition, management has hired a team of sales representatives to attract new clients and promote the manufacturer's products. However, after four months there is still no progress. Management has engaged a business analyst (BA) to investigate this issue. What should the BA do first?
Options
- APerform market research to identify on which competitive advantages the sales team should focus
- BCreate a training program to close potential skill gaps for the sales team
- CReview historic sales and related data to understand what is happening to the customer base
- DIdentify appropriate training providers and send out a request for proposal
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