Sally is the business analyst for her organization. Sally and her business analysis team is currently using a business analysis approach to determine what the competition of her organization is…

Business rules analysis identifies, documents, and validates the rules that govern business decisions and operations - not competitive market comparison.

Functional decomposition breaks a complex process or system into smaller, more manageable components - not an external competitive research activity.

Focus groups collect qualitative feedback from selected participants about a specific topic - not a method for analyzing competitor offerings.

Benchmarking involves systematically comparing an organization's products, services, or processes against those of competitors or industry leaders to identify performance gaps and drive improvement. Sally is directly evaluating what competitors offer prospective clients, which matches this technique exactly. The goal of using that comparison to increase revenue aligns with the improvement-driven nature of benchmarking.