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CBAP · Question #302

The creative thinking process has three values to determine the effectiveness of the process. Which one of the following is not a measurement of effective creative thinking?

The correct answer is B. Generation of a pre-determined number of new ideas for a business solution. Effective creative thinking is measured by the quality, applicability, and stakeholder acceptance of ideas, not by whether a predetermined quota of ideas was produced.

Elicitation and Collaboration

Question

The creative thinking process has three values to determine the effectiveness of the process. Which one of the following is not a measurement of effective creative thinking?

Options

  • AApplication of new ideas to resolve existing problems
  • BGeneration of a pre-determined number of new ideas for a business solution
  • CWillingness of stakeholders to accept new approaches
  • DThe successful generation and productive consideration of new ideas

How the community answered

(38 responses)
  • A
    3% (1)
  • B
    84% (32)
  • C
    11% (4)
  • D
    3% (1)

Why each option

Effective creative thinking is measured by the quality, applicability, and stakeholder acceptance of ideas, not by whether a predetermined quota of ideas was produced.

AApplication of new ideas to resolve existing problems

Application of new ideas to resolve existing problems is a valid effectiveness measure because it demonstrates that the creative process produced actionable, practical value.

BGeneration of a pre-determined number of new ideas for a business solutionCorrect

Requiring a pre-determined number of new ideas imposes an arbitrary numerical target that conflates quantity with creativity, which is not a valid measure of effectiveness. Creative thinking effectiveness is assessed by whether ideas are useful, novel, and genuinely address the business problem at hand. Mandating a specific count can actually undermine quality by pressuring participants to generate filler ideas to meet the quota.

CWillingness of stakeholders to accept new approaches

Stakeholder willingness to accept new approaches is a valid measure because it reflects whether creative thinking successfully challenged the status quo and secured buy-in.

DThe successful generation and productive consideration of new ideas

Successful generation and productive consideration of new ideas is a valid measure because it evaluates both the output and the collaborative process quality of creative thinking.

Concept tested: Measuring effectiveness of creative thinking in business analysis

Source: https://www.iiba.org/career-resources/a-business-analysis-body-of-knowledge/

Topics

#creative thinking#brainstorming#ideation#elicitation effectiveness

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