CBAP · Question #302
The creative thinking process has three values to determine the effectiveness of the process. Which one of the following is not a measurement of effective creative thinking?
The correct answer is B. Generation of a pre-determined number of new ideas for a business solution. Effective creative thinking is measured by the quality, applicability, and stakeholder acceptance of ideas, not by whether a predetermined quota of ideas was produced.
Question
The creative thinking process has three values to determine the effectiveness of the process. Which one of the following is not a measurement of effective creative thinking?
Options
- AApplication of new ideas to resolve existing problems
- BGeneration of a pre-determined number of new ideas for a business solution
- CWillingness of stakeholders to accept new approaches
- DThe successful generation and productive consideration of new ideas
How the community answered
(38 responses)- A3% (1)
- B84% (32)
- C11% (4)
- D3% (1)
Why each option
Effective creative thinking is measured by the quality, applicability, and stakeholder acceptance of ideas, not by whether a predetermined quota of ideas was produced.
Application of new ideas to resolve existing problems is a valid effectiveness measure because it demonstrates that the creative process produced actionable, practical value.
Requiring a pre-determined number of new ideas imposes an arbitrary numerical target that conflates quantity with creativity, which is not a valid measure of effectiveness. Creative thinking effectiveness is assessed by whether ideas are useful, novel, and genuinely address the business problem at hand. Mandating a specific count can actually undermine quality by pressuring participants to generate filler ideas to meet the quota.
Stakeholder willingness to accept new approaches is a valid measure because it reflects whether creative thinking successfully challenged the status quo and secured buy-in.
Successful generation and productive consideration of new ideas is a valid measure because it evaluates both the output and the collaborative process quality of creative thinking.
Concept tested: Measuring effectiveness of creative thinking in business analysis
Source: https://www.iiba.org/career-resources/a-business-analysis-body-of-knowledge/
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