CBAP · Question #18
Donna is leading a brainstorming session for her organization. She has asked the participants in this group to come up with at least ten ideas for possible solutions to an identified problem. What…
The correct answer is A. The goal should be to come up with as many solutions as possible, not just ten ideas. Brainstorming is a quantity-first divergent thinking technique; setting a fixed numerical goal artificially caps idea generation and undermines the technique's core purpose.
Question
Donna is leading a brainstorming session for her organization. She has asked the participants in this group to come up with at least ten ideas for possible solutions to an identified problem. What is the problem with setting the goal as ten ideas for possible solutions in this session?
Options
- AThe goal should be to come up with as many solutions as possible, not just ten ideas.
- BThe goal should be to generate ten ideas within a set time period.
- CThe goal should be to come up with the best solution for the problem, not ten ideas.
- DThe goal should be to include everyone's input to the solutions.
How the community answered
(52 responses)- A79% (41)
- B6% (3)
- C12% (6)
- D4% (2)
Why each option
Brainstorming is a quantity-first divergent thinking technique; setting a fixed numerical goal artificially caps idea generation and undermines the technique's core purpose.
A fundamental rule of brainstorming is to generate as many ideas as possible without self-censorship or imposed limits, because higher volume increases the probability of surfacing a viable solution. Capping the session at exactly ten ideas causes participants to stop contributing once the target is met, which cuts off potentially valuable ideas that would have emerged afterward.
Time-boxing a brainstorming session is a legitimate facilitation technique, but this choice still retains the problematic fixed count of ten ideas as the success criterion.
Brainstorming is a divergent technique intended to generate many ideas, not to select the best one; evaluation and convergence occur in a separate subsequent phase.
Ensuring broad participation is a facilitation best practice, but it does not address the specific flaw of limiting output to a preset number of ideas.
Concept tested: Brainstorming technique - quantity-focused idea generation
Source: https://www.iiba.org/standards-and-resources/babok/
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